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S2 Ep11 - Vertical Integration in the Cigar Industry, Scope of Perception


15 Jun 2023 - In this episode, right before Father's Day weekend, the two hosts are enjoying Davidoff Winston Churchill Late Hour cigars. The Davidoff Winston Churchill Late Hour blend pays tribute to the honorary Sir Winston Churchill and his inspiration during the late hours of the night. It's during these late hours when the street lights dimmed that his creativity sparked. Davidoff celebrates Churchill's character by aging tobacco in Scotch single malt whiskey casks, resulting in a unique complexity and a depth of balanced flavors. Throughout the smoke, you'll experience layers of black pepper, dark coffee, sweetness, leather, wood, and spiciness.

The hosts delve into the concept of vertical integration, which involves the combination of two or more stages of production normally operated by separate companies. They emphasize its importance in the cigar manufacturing process. They also raise the question of whether getting a peek behind the curtain would change one's perception of the cigars they smoke.

Commenting on vertical integration, Kristian Hoejsgaard, CEO of Davidoff, said: "It is not only a milestone in the history of our company, but also reflects our global crop-to-shop philosophy with this extension of the vertical integration of the business."

The hosts will discuss what it means for a company, especially a cigar company, to be vertically integrated and explore its broader implications. They will also examine the scope of perception, emphasizing the importance of leaders looking beyond the horizon to achieve success, similar to the way Churchill did. Listeners are invited to grab a great cigar and tune in as the hosts discuss the concept of vertical integration and leadership in-depth.

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